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May 7, 2010

It sounds simple, doesn’t it?

Ask. Listen. Deliver.

Those three words are a potent and valuable tool for all businesses.  Success in business depends on ensuring that you are fulfilling the needs of your clients, and, therefore, giving them a reason to refer you, come back to you, or give your services as a gift. But far too many businesses are not doing that – they’re not listening to their customers and giving them exactly what they have told you they want.

I have to credit the amazing man in my life, Steve, for distilling some huge concepts down to those three words. Interestingly, within the context of a larger conversation those words become the exclamation point to end the discussion. Said out of context, they are instead the starting point for both a larger discussion and a paradigm shift within a business.

Ask. Listen. Deliver. And see what happens next.

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